About Us

OUR STORY

Dagi took its first steps in the ready-to-wear industry in 1984. With its production quality and capacity, design approach, marketing skills, character, and all brand dynamics, it was ahead of its time. With the opening of its first store, it has since secured its place among the leading brands in Turkey’s underwear and fashion sectors. Together with its experienced team, it produced high-quality designs aligned with global trends. It added significant value through creative marketing strategies and an innovative perspective.

Since its establishment, Dagi has moved towards a corporate structure and adopted a customer-oriented approach. While aiming for distinction and quality, it formed a product and marketing concept based on customer satisfaction and in line with contemporary dynamics. Throughout this journey, it has committed to offering the best to Turkish consumers.

In 2004, Dagi entered a major transformation process, starting with a logo redesign. It continued to grow by increasing the number of stores in various provinces across Turkey. After the 2004 transformation, the entire product portfolio was redesigned, and the raw materials used in production were changed. By using the best fabrics produced in Turkey, it created fashion-forward designs that reinforced its image of durable, distinctive, and high-quality textiles in the minds of consumers.

Adopting an inclusive approach to meet the needs of all customer segments, Dagi focused on fashion-appropriate colors, patterns, variety, and quality. While renewing its entire collection, it became a strong company producing women's and men's underwear, home and sleepwear, beachwear, and socks. With designs that prioritize comfort and ease, it maintained its place at the top of consumers’ preference lists and earned their respect alongside their admiration.

In the Spring Term of 2018–2019, Dagi made a first in Turkey in collaboration with Mimar Sinan Fine Arts University, Department of Textile and Fashion Design, by supporting 11 students in gaining experience and awareness in the professional world before graduation—specifically in home and sleepwear design.

In 2020, Dagi celebrated its 37th anniversary as a 100% Turkish brand and expanded its position in the women's and men's underwear, home and sleepwear, and beachwear markets.

While continuing to invest in R&D for its development from past to present, it also started producing and continues to produce underwear, home, and sleepwear products from natural fabrics using innovative technology rarely used by textile manufacturers in Turkey.

With newly developed or significantly modified fabric compositions, Dagi formed new collaborations while emphasizing sustainability and eco-friendliness, contributing to the recycling of environmentally harmful waste.

In 2020, Dagi signed its first collaboration with Tencel™ and became the first brand in Turkey to use Tencel™ Lyocell LF fiber produced with Refibra™ technology. The Dagi X Tencel™ collection brought the sustainability perspective into underwear, home, and sleepwear products.

In 2020, Dagi also established a new facility in Tekirdağ with an enclosed area of 8,330 square meters, combining both production and logistics services.

Also in 2020, it entered a digital transformation process and renewed its e-commerce website.

Its future goal is to further strengthen its position in the underwear sector while also expanding in the home and sleepwear and beachwear markets.

MISSION

Our mission is to contribute to the development of our country through globally achieved success, to provide consumers with a perfect quality experience in our products, to prioritize consumer preferences and demands, and to ensure measurable growth by protecting our consumers from the effects of global change.

VISION

Our vision is to lead our country's participation in international competition in the underwear sector, to make a difference with a fashion-forward identity, and to become a pioneering and original global brand with an entrepreneurial, innovative, and respected identity.

OUR VALUES

We strive toward ambitious goals shoulder to shoulder.
Through open, sincere, and sensible communication, we foster a climate of collaboration.
We work hard to reach new customers and create high satisfaction.
We respect differences and support a culture where diversity and plurality prevail.
We embrace our work with passion and demonstrate our care at every point.
We closely follow trends and lead innovation and change.
With our suppliers, we adopt the principles of transparent communication and fair trade and care about their satisfaction.
Our resources and time are valuable, and we constantly strive to make our processes efficient.
We feel responsible for the world's resources and the environment and develop commitments for sustainability.

OUR STORES

Dagi opened its first store in 1989 in Şişli. Its entry into shopping mall retailing began at Akmerkez. Over time, it has continuously increased the number of stores in many cities across Turkey and abroad (see STORES). With its investment plans, Dagi continues to grow both domestically and internationally...